Senior Omni-Channel Buyer

Diesel USA

Managed 51% of Diesel North America’s DTC retail and e-commerce business, overseeing female apparel, accessories, and licensing while leading regional assortment strategies and optimizing key product visibility.

Key Achievements:
Revenue Growth: Increased business by 102% YoY through strategic omnichannel buying and planning strategies.

Licensing Leadership: Managed planning, purchasing, and oversight of fragrances, watches, and sunglasses, optimizing product assortment.

Assortment & Collections: Oversaw the assortment strategy for two collections and a fashion show collection, curating products to align with Diesel’s evolving brand vision.

Data & Reporting: Created Power BI reports for executive management, tracking category performance and identifying sales opportunities.

Ecommerce Merchandiser: By optimizing product assortment & implementing digital merchandising strategies, managing online inventory, site merchandising, and promotions to enhance customer experience by implementing an omnichannel approach that improved inventory flow across BOPIS, SFS, and DTC fulfillment, increasing unit sales by 40%.

Skills Acquired in this Role: Vendor Management · Licensing Manager, Power BI, Product Development, Trend Forecasting, Ecommerce Merchandising

Omni-Channel Buyer/Merchandiser – Female and Male Apparel, Accessories & Licensing (2021-2022)
Ecommerce Merchandise Manager – Female and Male Apparel, Accessories & Licensing (2020-2021)