Experience
Experienced omni-channel merchandising strategist with a strong background in fashion, footwear, beauty, and accessories.
Over a decade leading licensed categories—sunglasses, fragrances, watches, and jewelry—in collaboration with top global partners including Coty, L'Oréal, Fossil, Safilo, Movado, and Luxottica.
Professional Achievement
I’m driven by data—and results that matter.
I translate complex market data into actionable strategies that drive measurable results.
I develop region-specific product strategies to increase market penetration and customer engagement.
+100%
YoY Sales Growth
Drove a triple-digit increase in women’s category sales through optimized assortment planning, zero stockouts, and data-backed buying strategies.
+40%
Boost in Units Sold
Increased online unit sales by leveraging stores as fulfillment centers and improving stock flow across channels.
+3%
Companywide Revenue Lift
Built and implemented Power BI dashboards and Excel tools to improve category tracking and drive smarter, faster decisions across teams.
+50%
Licensing Revenue
Expanded licensing income through a seamless omnichannel approach enhancing brand reach and revenue streams.
$126M
Revenue Oversight
Planned 60% of demand inventory across retail and e-commerce, supporting significant revenue growth.
+32%
E-Commerce Sales
Exceeded sales targets during the pandemic by refining inventory management and elevating digital merchandising and content strategy.